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 PRISMS
Technology is designed to increase the productivity of
sales and marketing functions of Pharmaceutical and
Biotechnology Manufacturers, as well as Healthcare
Organizations such as hospitals, hospices, and diagnostic
centers.
For instance, our eCRM software is
designed to improve productivity firstly, by providing
you with robust tools to profile your clients in 16
levels of importance to your company, and secondly, by
cross referencing this information with your sales data
to determine if your profiling matches with your sales or
the market share position. We have based our profiling
methodology on Pareto’s principle, which is
popularly known as the 80:20 Rule.
 Representatives primarily use our systems as
tools of their trade. A PDA replaces all the paper-based
system of clients list and call reporting. The
information routinely entered into the PDA for the
representatives’ future reference becomes the input
component of the system. The output therefore accurately
reflects the field conditions. Besides handheld devices
(Windows CE, Palm OS), our system is also available on a
Notebook or a Tablet PC platform (Windows).
Our systems are web based and interoperable for data
integration from other systems, lending themselves
towards knowledge sharing of all relevant employees,
directly or indirectly involved with the sales and
marketing group within the company. Sharing of knowledge
or collaboration would become the single most important
imperative to drive companies towards success in this
millennium.
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