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Advertisers sometimes
bid on search terms that are the trademarks of others.
For bids on search terms in Zero.com's Precision Match
service, Zero.com requires advertisers to agree that
their search terms, their listing titles and descriptions,
and the content of their Web sites do not violate
the trademark rights of others. In cases in which
an advertiser has bid on a term that may be the trademark
of another, Zero.com allows the bids only if the advertiser
presents content on its Web site that:
(a) refers to the trademark
or its owner or related product in a permissible nominative
manner without creating a likelihood of consumer confusion
(for example, comparative advertising, sale of a product
bearing the trademark, or commentary, criticism or
other permissible information about the trademark
owner or its product) or
(b) uses the term in a generic or merely descriptive
manner. In addition, the advertiser's listing should
disclose the nature of the relevant content.
If you have a concern
that a search term associated with an advertiser's
listing is an improper use of a term that is a trademark,
Zero.com will review the advertiser's listing for
compliance with our relevancy guidelines and, if appropriate,
Zero.com will remove the advertiser's listing or the
content of the listing's title or description will
be modified. In order to assist Zero.com in expeditiously
addressing your concern, please provide the following
information:
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The
search term which, when entered, caused the advertiser's
listing to appear.
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The
trademark on which your claim is based.
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If
you own a current registration for the trademark
on the Principal Register in the United States
Patent and Trademark Office, the registration
number.
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If
you have evidence of any consumer confusion resulting
from the advertiser's bid on the search term,
a description of such evidence.
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If
you have contacted the advertiser about your concerns,
the status of your communications with the advertiser.
Please forward this information to Zero.com at the
following email address: trademark@zerocorporation.com.
You may also mail your concerns to:
Zero.com
Pty. Ltd.
Attn: Business & Legal Affairs - Trademark
3A, The Crossway
National Business Park, Campbellfield
Melbourne, 3061
Victoria, Australia
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